According to the regulation, Nike could not add adidas superstar the Olympic character and rings identifying in advertising immediately, however this does not imply that Nike will drop this chance to market once in 4 years. Nike, however, thought that the global economy is still shrouded in the haze under the debt crisis, at this time competing with Adidas as Olympic sponsorship is likely to be wasted. The missed strategy of Adidas in Beijing Olympics also gives warning to Nike -- spending huge sums of money to sponsor major sports events may not be the best marketing.
In addition, Adidas was named to the FTSE Index of Social Responsibility. What's more, since 2000, Adidas was the sole company of sports articles, which published reports of sustainable development every year. Adidas Group's work of sustainable development will mainly focus on the following aspects. Adidas, in the first place, want to eliminate materials and handicrafts that are pollutants out by adidas yeezy means of development. And it wants to use the sustainable development's materials and practices. Secondly, as long as technology allows, Adidas will use recycled materials. Thirdly, Adidas is committed to avoid using PVC in all product categories. Nowadays; PVC is not included in ninety-nine percent products.
Adidas would like to invest in sustainable adidas tubular cottons and it also supports and funds in "Better Cotton Initiative". This Initiative aims to improve the cotton industry's environmental footprint. As a part of the Group's environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. Simon Cartwright added: "The 2012 London Olympic Games let us set a new goal". "In the sustainable development domain, our progress will be accelerated with the help of it". "In the Olympic Games, we can see the process by ourselves". "Viewers will have a look at the most exciting sustainable development products in the London Olympic Games' tennis match", adidas zx flux said him.
This Initiative aims to improve the cotton industry's environmental footprint. As a part of the Group's environmental protection strategy, Adidas promises to put better cottons into the use of one hundred percent products. "We established the new objective in the London Olympic Games in 2012", added Simon Cartwright. "This will help us speed up our process in the field of sustainable development". "This kind of process can be seen with our own eyes in the Olympic Games". He said: "In the tennis competition in the London Olympic Games, audiences are going to see some of the most exciting products of the sustainable development".
The space net cloth on the surface could ensure the track shoes' duration, breathability and particularly play a good filter role avoiding sand and stones. There are specific hexangular materials under the space net cloth to complement the vamp's supporting capacity and its strong screen type construction could ensure the track shoes' ultimate breathability. In the innermost layer of the vamp is monolithic net fabric. Upon the vamp system is the running shoes' lateral support being sustained by TUP supporting bars, which make the sneakers wrap the feet tightly throughout the running process.
Compared with the former ones, more flexible bending tanks were added in the adidas gazelle back prop. Via this sole structure, not only the shoe body's overall weight was lightened, but also air holes were added in its back bending area to cooperated with the insole in order to reach 360 degrees ventilated effect. It was proved that the over humidity in the shoes is the main reason that causes the runner's injury or skin disease. The time of attaining physical extremes can be prolonged 50%, if the body temperature is decreased from 37 degrees down to 36 degrees. Clima Cool 360 degrees permeable technology is the optimum way to work out these troubles.